One of the biggest struggles I hear about Pinterest marketing is the TIME it takes to create multiple pins, then take them into a scheduler, write titles & descriptions, and get them scheduled. Your plate is already full so I don’t blame you for not wanting to add this to it too. Yes, there are tools out there that are helping streamline this process, but it still takes multiple different apps or tools to complete the entire process. Until now. Tailwind has just launched their newest tool: Tailwind Create.
Imagine if Tailwind and your favorite editing software had a baby, it would be Tailwind Create. I love thatblog post
Tailwind Create is brand new and still officially in Beta, but if you’d like to give it a try I can hook you up with early access by CLICKING HERE and filling out the quick questionnaire. On the last questions, enter: CREATEPARTNER2020 to get bumped to the head of the line.
(In order to be a part of this beta program, you have to have a Tailwind account (either free or paid). So if you haven’t signed up for your free account yet, you can CLICK HERE.)
Now let’s get into the good stuff. Here is an overview of how to use Tailwind Create and some of my favorite features.
The first thing you’ll want to do is add your Brand preferences. This includes your brand colors, logos, and fonts. It’s important to do this step first since it pulls all of this through to your pin designs. You get four color selections so if you have more than that just stick to your main colors **Tip** I probably wouldn’t use black unless it’s one of your main colors). You can always select different colors in the editor so don’t get too hung up on this. Next choose from a variety of font options (Bonus – if you don’t know which fonts go well together, they provide some great suggestions for you!). Don’t see your specific brand font? No worries! Use something similar or upgrade plans to upload your own custom fonts!
Next, you want to click to “start designing” and fill in all of your pin’s primary information.
Now is the fun part, but it’s also easy to get overwhelmed here. You’ll see there are HUNDREDS of pin designs and some of them will need a little bit of fine-tuning, but starting with these pre-populated pins gives you a great headstart. I LOVE the filter feature up at the top right. You can filter by Content Type (i.e. blog post, opt-in offer, promotion/sale, Recipe Pin, Product, etc.), Industry/Niche, or by Pin Format. This allows you to see different styles of pins without having to scroll through everything.
Next, you can start customizing! The most efficient thing to do is to find the pins that need the least amount of formatting. Play around a bit with the font options and colors over on the left-hand side for more variations. Try adding a subtitle and/or a call-to-action as well!
Once you find some you love, you can click the blue “+ Select” button and it will add it to your collection at the bottom. If you’d like to make minor edits (i.e. change the background image or the colors on the pin), click the drop-down that says “Try on different looks”. Not liking the photos you previously added? Go ahead and add more at any time up on the left-hand side of the editor.
In addition to these mini-edits, you can also make bigger tweaks to individual pins. To do this, click on the “Edit” button located below the pin. This will allow you to do advanced editing on a template that you like but want to add a little something to the pre-existing design. If you like a template, you can click the heart icon at the top to add them to your favorites and use it again for new content.
Once you are happy with your selection of pins, click the green “Go Schedule” button to transfer them to your Drafts folder. You’re almost done! You’ll see the destination URL and the title are pre-filled for you. Now all you have to do is enter a Pin description then they are ready to be shared to your Tailwind Tribes and scheduled to your boards. Remember to use Interval Scheduling when you are scheduling a pin to more than one board — for more information on how to Interval Schedule, check out THIS POST.
**TIP** Keep a spreadsheet of all your blog posts, products, opt-ins, etc. with 3+ pin descriptions for each. That way you can simply copy and paste your pin descriptions that align most with your pin title. I include the spreadsheet I use in my Pinterest Marketing Toolkit.
Pinterest has emphasized they want fresh, new content, but what do you do when you only publish one or two blog posts a month (if that!)? Create pins that spin your content to appeal to different audiences. i.e. Don’t use the same exact title or photos on all of the pins you create. Mix it up and use different phrases or keywords to help you show up in different search results. Think about what trends can you incorporate? How can you re-word your titles touch on different problems a user might face?
So give it a try! With Tailwind Create, e
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